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    • Home
    • ABOUT
    • THE PROCESS
    • THE COSTS
    • FINANCING
    • TRAINING
    • TESTIMONIALS
    • FAQ
    • BLOG
    • ADDITIONAL SUPPORT
    • Contact
  • Home
  • ABOUT
  • THE PROCESS
  • THE COSTS
  • FINANCING
  • TRAINING
  • TESTIMONIALS
  • FAQ
  • BLOG
  • ADDITIONAL SUPPORT
  • Contact
Executive Realtor Recruiting

the best training in the business

Why we have extensive training.

The Licensing Course and the Applied Practice Course does not actually prepare someone to sell real estate!  They have to come into the business and learn by trial and error which is a very expensive and risky way to learn. This is why new REALTORS® get into trouble and get discouraged because they are not making money. It is also why the failure rate for new  REALTORS® is so high.   We are one of the few companies with a full-time trainer whose sole job is to teach incoming  REALTORS® how to build their business. Our post licensing coaching program is six months long, extensive, detailed and covers all aspects required to take you, the REALTOR®, from your first day on the job to becoming a top producer.  The results of our coaching program have shown that REALTORS® who go through the program do their first sale in 1/3 the time and make 2 . 1 times more income in their first year than the average first year  REALTOR®. 

Training Topics of the Coldwell Banker Post Licensing Course

  • Systems Setup For Matrix and Touchbase (Industry texting program)
  • Paraphrasing offers and listings to your clients
  • Staying legal
  • Writing contracts
  • Writing listings
  • Working with “Webforms” (Contract writing software)
  • Lead generation strategies
    • Build your own lead generation program
    • Generate as many leads as you want
  • Advertising and Marketing techniques
  • Prospecting (Finding Clients)
  • How to stay in touch and not let anyone fall through the cracks
  • Creating your SOI (Sphere Of Influence)
  • Selling Real Estate in a virtual world
  • Virtual open houses
  • Virtual showings
  • Keeping you and your clients safe
  • Creating a listing presentation
  • Finding buyers
  • The Art of Closing
  • Listing and selling dialogues
  • Video instruction for visual learners
  • MP3 instruction for auditory learners
  • Free book “The Encyclopedia of Selling Real Estate”
  • Setting up a neighbourhood farm 
  • Building your business around Social Media 
  • Building your website (Supplied by Coldwell Banker)
  • Doing an email campaign
  • Doing a snail mail campaign
  • Handling objections
  • NLP (Neuro-Linguistic Programing) sales tools
  • Rapport building, mirroring and matching techniques, voice reading, reading body language, choosing the right words 
  • Reading personalities
  • Handling ad calls
  • Creating client loyalty
  • Working with FSBO’s (For Sale by Owners)
  • Working with Expired Listings
  • What business generation tool works best for you (There are 62 to choose from)
  • Setting up your checklists
  • Time and activity management
  • Dealing with GST, mobile homes, multiple offers and all other legal challenges facing REALTORS®
  • Social media set up for lead generation
  • How to post and backlink to increase online presence
  • Creating and marketing videos
  • Use of free video email tool in Gmail
  • Follow up systems
  • Tricks with Gmail and Google suite to create leads
  • How get your clients to relist after their listing expires
  • How to get a home priced so it will sell
  • Goal setting systems - if you want to hit a target you have to aim at one
  • Advanced objection handling skills
  • Advanced closing techniques
  • One on one meetings with a Top Producer to share strategies
  • Setup of alternative highlight sheets in MLS
  • Ad Call Dialogue And Objection Handling
  • Open Houses-set Up, Prospecting, Dialogue, Objections, Follow Up
  • Buyers - CITO (Come Into the Office), Loyalty Close, Showings, Appointments, Mapping, Touchbase, Closing
  • Processing Deals – Checklists
  • Listing Presentation – Written Paperwork, 1 Step/2 Step Procedures, Dialogues, Objection Handling For Listings
  • CMA (Comparative Market Analysis) – Easy And Formal
  • Getting a better commission
  • Presenting Your Own Offer, Multiple Offers, Foreclosures, 
  • GST, Record Keeping, Income Tax
  • Unlimited Phone Access For Questions

What about ongoing training and support from Coldwell Banker

 Our Training comes in 4 formats. All are done remotely via Zoom. 

  1. Weekly Tuesday morning sales meetings at 9 am. We have two mortgage brokers and at least one lawyer on our sales meeting each week. Throughout the year we go over 200 slides dealing with everything a  REALTOR® needs to know including, HPO, Mobile Homes, Multiple offers, BCFSA rules and regulations, Board rules and regulations and multiple sales and communication tools. 
  2. Thursday mornings at 9 AM we have a one hour special feature put on by an expert in their fields. We utilize lawyers, home inspectors, city planners, advertising gurus, website designers, mortgage brokers, bankers, market experts, bylaw experts, lakefront experts, social media experts, mould and asbestos experts etc. to bring top level information to our  REALTORS® desktops. 
  3. The REALTORS®  Edge - This is a coaching program put on every Monday at 10 AM. This is an advanced program focusing on setting goals, accountability, learning advanced sales skills like Neuro-Linguistic Programming and reading body language. 
  4. Specialty advanced Real Estate seminars each year. These will sometimes extend into two or three Thursday morning Zoom meetings. Here are some example topics:
    • Commercial Real Estate 101
    • Database management
    • Prospecting and follow up systems (CRM systems)
    • Staying legal and out of trouble in the BC Real Estate maze


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